Assistant Vice President, Credit Card & Personal Loan Product Developments
Salary undisclosed
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- Initiate and execute consumer credit card & personal products to drive overall card business growth, with primary objectives to grow new card base, improved product profitability through relevant product features & benefits and working closely with all stake holders.
- 5.0
- Role requires regular interaction with sales channels, operations, credit policy and credit processing hub to monitor and drive cards performance to achieve the cards goals.
- Supporting the above, the role’s functions include the following:
- Product/Proposition Developmemt
- Initiate in the development of new products or enhancement of existing products by preparing the necessary paperwork and involved in gathering required information from relevant stakeholders like IS, Operations etc
- Process Development
- Review areas for new process development to cater for new business initiatives or assist in improving existing processes that support the business
- Portfolio Management
- Provide the necessary reporting from the perspective of performance of campaigns or initiatives and to track and report overall products health across the Bank
- Campaign Management
- Lead in the development of campaigns which includes working with the relevant advertising agencies to obtain the necessary marketing materials.
- Market Awaremess
- Understand the market environment and impact of competitors’ action plans.
- To assist the changes in regulatory, monetary and economic environment to the business
Working Relations
(INTERNAL & EXTERNAL)
Regular Contacts
Internal
Nature of Purpose
- Business Finance
- Consumer Risk
- Contact Center
- Technology
- Cards Operations
- Decision Management
- Group Legal/Operational Risk/Compliance
- Group Corporate Affairs and Branding
- SME
- Card associations
- Advertising Agencies
- Suppliers
- Customers
- Business planning, reporting, forecasting and budgeting
- Policy setting & credit approval
- Anti Attrition programme, service level and customer experience
- Host and platform readiness, availability and support
- Supply chain and inventory management, cost saving measures
- Requests for extraction of relevant data to support decision making or report preparation
- Review of agreements, terms and conditions, compliances and advisory matters
- Product publication, collateral, communication and advertising
- Business strategies & process for business cards
- Industry and regulatory initiatives and directions
- For development of marketing creatives
- Sourcing of promotional items/services, lettershopping services
- Handling of complaints/correspondences on campaigns
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