Epicareer Might not Working Properly
Learn More

Digital Marketing Specialist

Salary undisclosed

Apply on


Original
Simplified

Are you a results-driven Digital Marketing Specialist with expertise in Google Ads and Meta (Facebook) Ads? OEXN is looking for a talented individual to join our marketing team and help us drive engagement in the finance and investment sectors.

Company: www.oexn.com

Key Responsibilities:

  • Strategize Campaigns: Collaborate with global sales team and marketing manager to define campaign objectives, whether it’s increasing traffic, generating leads, or boosting brand awareness. Conduct thorough keyword research to identify effective search terms for Google Ads.
  • Create Compelling Ads: Work with in-house designers to create eye-catching ads with engaging headlines and descriptions tailored to attract both local and international audiences.
  • Budget Management: Efficiently allocate budgets across campaigns and ad groups to maximize ROI and decrease CPA. Monitor and adjust bids to ensure competitive yet cost-effective advertising.
  • Target Audience: Set up precise targeting for Facebook Ads to reach local audiences and utilize Google Ads to attract international clients. Implement remarketing strategies to re-engage potential customers.
  • Performance Monitoring: Continuously analyze key performance metrics such as impressions, clicks, and conversions. Conduct A/B testing on ad copy, images, and landing pages to optimize campaign effectiveness and provide weekly reports to higher departments.
  • Collaboration: Work closely with the marketing department to coordinate ad creatives, gather feedback, and ensure cohesive messaging across platforms.

Qualifications:

  • Proven experience managing Google Ads and Meta Ads Manager, particularly in the finance or investments sector or other professional non-retail industries.
  • Strong understanding and previous usage experience with Google Ads/Meta Ads software.
  • Experience with keyword research, ad copywriting, and audience targeting from all global markets.
  • Excellent analytical skills to track performance metrics and make data-driven decisions.
  • Strong communication and teamwork skills, with the ability to collaborate effectively with other departments such as sales and strategic partnerships.

Benefits:

  • Competitive salary package.
  • Quarterly bonuses based on KPI completion & Corporate revenue.
  • Hybrid based work-model
  • Potential opportunities to work abroad(Cyprus, Australia, North America)

For resumes, please send resumes to [email protected] but please also apply on linkedin.