Marketing & Client Engagement Specialist

Responsibilities

1. Develop and execute strategic marketing campaigns to elevate brand visibility and drive sales of our wooden picture frame.
2. Create visually compelling content that highlights the craftsmanship and beauty of our wooden mouldings.
3. Manage and update the company website and social media channels with engaging content.
4. Collaborate with the design team to create marketing materials, including brochures, catalogs, and promotional videos.
5. Use digital marketing tools such as SEO, email marketing, and analytics platforms to track performance and optimize campaigns.
6. Attend trade shows, exhibitions, and other events to promote the brand and build relationships with potential clients.
7. Conduct market research to identify emerging trends and opportunities in the picture frame and interior design markets, keeping the brand aligned with industry developments
8. Coordinate with external agencies, suppliers, and partners to streamline marketing efforts and maintain a consistent brand message

Qualifications

1. Bachelor’s degree in Marketing, Communications, or a related field.
2. 3 years of experience in marketing, preferably in a design or craftsmanship-related industry.
3. Strong sense of aesthetics and appreciation for art and design.
4. Proficiency in digital marketing tools and platforms, including social media, SEO, and content management systems (CMS).
5. Excellent written and verbal communication skills.
6. Tech-savvy with the ability to use analytics tools to measure and improve marketing performance.
7. Willingness to travel frequently for meetings and industry events.
8. Creative thinker with strong problem-solving skills.