Senior Executive (Digital Marketing)

1. Digital Marketing Strategy (Malay Market Focus):

• Develop and implement digital marketing strategies tailored to the Malay audience for our new vape product.
• Conduct market research to understand the preferences, trends, and behaviors of the Malay market.
• Identify and leverage digital channels that resonate most with the target demographic (e.g., social media platforms, influencers, forums).

  2. Product-Specific Campaigns:

  • Lead the planning and execution of digital campaigns focused on promoting the vape product to Malay consumers.
  • Collaborate with the product development team to highlight key product features, benefits, and brand messaging.
  • Utilize storytelling and content marketing to create culturally relevant and appealing campaigns.

    3. Social Media Marketing:

    • Manage and grow the brand’s presence on social media platforms popular with the Malay audience, such as Facebook, Instagram, TikTok, and YouTube.
    • Develop content that resonates with Malay consumers, including posts, stories, reels, and videos.
    • Engage with followers, respond to comments, and foster community interaction to increase brand loyalty.

      4. Influencer Marketing & Partnerships:

      • Identify and collaborate with Malay influencers, vape enthusiasts, and key opinion leaders to promote the product.
      • Develop partnership strategies with local influencers to increase visibility and trust in the brand.
      • Track and measure the effectiveness of influencer partnerships and adjust as needed.

        5. Content Creation & Localization:

        • Create culturally appropriate and engaging content (e.g., blog posts, videos, social media content) in Malay to enhance brand visibility.
        • Ensure all marketing materials, campaigns, and promotions align with cultural sensitivities and appeal to the target audience.
        • Work with designers and content creators to produce visuals and campaigns that resonate with the Malay market.

          6. SEO, SEM, & Paid Advertising:

          • Optimize all digital content for search engines (SEO) to improve visibility and organic reach within the Malay market.
          • Run targeted paid advertising campaigns on Google Ads, Facebook Ads, and other relevant platforms.
          • Monitor campaign performance and use data to refine and improve digital marketing efforts.

            7. Data Analysis & Reporting:

            • Track, analyze, and report on the performance of all digital marketing campaigns targeting the Malay market.
            • Use data-driven insights to optimize campaigns and ensure marketing objectives are met.

              8. Compliance & Regulatory Awareness:

              • Ensure all marketing efforts comply with local regulations related to the promotion of vape products in the Malay market.
              • Stay updated on industry trends, legal considerations, and potential marketing restrictions.

Qualifications:

• Diploma in marketing, Digital Marketing, Communications, or a related field

  Experience :

  • 3-5 years of experience in digital marketing, preferably with experience in consumer products or niche markets.
  • Proven track record in creating and executing digital marketing strategies for the Malay market.
  • Proficiency in digital marketing tools (Google Ads, Facebook Ads, SEO tools, etc.).
  • Strong knowledge of the Malay consumer culture and market trends.
  • Excellent written and verbal communication skills in both Malay and English.
  • Creative and strategic thinking with a keen attention to detail.

• Annual Leave, Medical
• Company Trip
• Training Provided