Marketing Performance
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-Develop and implement comprehensive paid media strategies across Google Ads, Meta Ads, TikTok Ads, and other relevant platforms.
-Manage end-to-end campaign creation, from defining objectives to budget allocation, ad creatives, targeting, and performance tracking.
-Conduct thorough keyword research and analysis to optimize paid search campaigns and improve search engine ranking.
-Oversee the creation and testing of compelling ad copies, visuals, and landing pages to enhance campaign effectiveness.
-Monitor campaign performance metrics, analyze data, and provide actionable insights to improve ROI and achieve campaign goals.
-Stay up-to-date with industry trends, algorithm updates, and new features on Google and Meta to leverage the latest opportunities.
-Collaborate with the content team to align paid media efforts with organic content and SEO strategies.
-Perform competitive analysis to identify opportunities for growth and differentiation in the digital landscape.
-Utilize SEO techniques to improve organic search visibility and drive more qualified traffic to clients’ or our website.
-Track website performance, user behavior, and conversion metrics. -Present regular performance reports to senior management, highlighting key insights, achievements, and areas for improvement.
-Create marketing/campaign performance report.
-Strong communication skills to liaise with client.