DIGITAL MARKETING SPECIALIST
RM 5,000 - RM 8,000 / Per Mon
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Job Description:
Paid Advertising Campaign Management:
- Plan, launch, and manage performance-driven campaigns on platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other PPC networks.
Budget Optimization:
- Efficiently allocate and manage marketing budgets across channels to maximize returns. Continuously monitor spending to ensure cost-effective campaign execution.
Performance Analysis and Reporting:
- Analyze campaign performance using analytics tools (e.g., Google Analytics, Facebook Business Manager, etc.). Generate detailed reports to track performance, identify trends, and provide actionable insights.
Search Engine Marketing (SEM):
- Conduct keyword research, write ad copy, and implement strategies for paid search campaigns. Continuously A/B test ad creatives, landing pages, and audience targeting to enhance results.
Retargeting and Remarketing:
- Develop and manage retargeting strategies to engage past website visitors and convert leads into customers. Utilize dynamic ad creatives to personalize the user experience.
Collaboration and Coordination:
- Partner with content, design, and development teams to create high-converting landing pages and ad creatives.
Market and Competitor Analysis:
- Stay updated on industry trends, competitor strategies, and emerging performance marketing tools. Identify opportunities for innovative campaign strategies and test new advertising channels.
Job Requirements:
- Bachelor’s degree in marketing, Communications, Business, or a related field.
- 2-5 years of experience in digital marketing or a related role.
- Excellent written and verbal communication skills in English.
- Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Business Manager, or similar.
- Strong understanding of SEO, SEM, PPC (pay-per-click), and social media advertising.
- Strong analytical and problem-solving skills with attention to detail.
Job Type: Full-time
Pay: RM5,000.00 - RM8,000.00 per month
Benefits:
- Dental insurance
- Maternity leave
- Opportunities for promotion
- Professional development
- Vision insurance
Schedule:
- Monday to Friday
Supplemental Pay:
- Yearly bonus
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