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DIGITAL MARKETING SPECIALIST

RM 5,000 - RM 8,000 / Per Mon

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Job Description:

Paid Advertising Campaign Management:

  • Plan, launch, and manage performance-driven campaigns on platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other PPC networks.

Budget Optimization:

  • Efficiently allocate and manage marketing budgets across channels to maximize returns. Continuously monitor spending to ensure cost-effective campaign execution.

Performance Analysis and Reporting:

  • Analyze campaign performance using analytics tools (e.g., Google Analytics, Facebook Business Manager, etc.). Generate detailed reports to track performance, identify trends, and provide actionable insights.

Search Engine Marketing (SEM):

  • Conduct keyword research, write ad copy, and implement strategies for paid search campaigns. Continuously A/B test ad creatives, landing pages, and audience targeting to enhance results.

Retargeting and Remarketing:

  • Develop and manage retargeting strategies to engage past website visitors and convert leads into customers. Utilize dynamic ad creatives to personalize the user experience.

Collaboration and Coordination:

  • Partner with content, design, and development teams to create high-converting landing pages and ad creatives.

Market and Competitor Analysis:

  • Stay updated on industry trends, competitor strategies, and emerging performance marketing tools. Identify opportunities for innovative campaign strategies and test new advertising channels.

Job Requirements:

  • Bachelor’s degree in marketing, Communications, Business, or a related field.
  • 2-5 years of experience in digital marketing or a related role.
  • Excellent written and verbal communication skills in English.
  • Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Business Manager, or similar.
  • Strong understanding of SEO, SEM, PPC (pay-per-click), and social media advertising.
  • Strong analytical and problem-solving skills with attention to detail.

Job Type: Full-time

Pay: RM5,000.00 - RM8,000.00 per month

Benefits:

  • Dental insurance
  • Maternity leave
  • Opportunities for promotion
  • Professional development
  • Vision insurance

Schedule:

  • Monday to Friday

Supplemental Pay:

  • Yearly bonus