Sales And Marketing Cum Planning Manager

The Sales and Marketing Planning Manager will play a critical role in driving our business growth through strategic marketing initiatives, pricing optimization, and market development efforts. This position demands a blend of technical expertise, strategic planning, sales expertise and strong leadership. By executing effective marketing campaigns, optimizing pricing models, identifying new market opportunities, and executing sales initiatives, the Sales and Marketing Manager will help the organization achieve its business objectives, enhance brand presence, and foster long-term growth.

Marketing Strategy Development/Implementation

• Develop and implement comprehensive marketing strategies tailored to company and overall corresponding market.
• Conduct regular market research to identify trends, customer needs, and competitive insights within the industry.

Pricing Strategy

• Develop and optimize pricing models to maximize profitability and market share.
• Conduct pricing analysis and competitive benchmarking to ensure competitive positioning.
• Implement pricing adjustments based on market dynamics, cost changes, and customer feedback.

Marketing Campaign Management

• Plan, execute, and monitor multi-channel marketing campaigns, including digital, print, and trade events.
• Manage relationships with external agencies and vendors to create and distribute high-impact marketing materials.
• Develop and manage content for promotional materials, presentations, and sales tools tailored to industry needs.

Strategic Planning

• Develop and execute strategic plans for Mid-Term and 1-year plan to achieve long-term organizational goals and objectives. Collaborate closely with executives and managers to develop strategic goals for the organization to align planning efforts with overall corporate strategy.

Team Leadership

• Lead, mentor, and manage the marketing team, fostering a respectful, collaborative and innovative environment.
• Ensure that the marketing team’s efforts are aligned with broader business objectives and market development goals.

Educational Background

• Bachelor’s degree in Marketing, Business Administration.

Experience

• Proven experience in market development, business development, sales and marketing.

Technical Skills

• Strong analytical skills to interpret market data, measure campaign effectiveness, and optimize pricing strategies.

Soft Skills

• Excellent communication, leadership, and interpersonal skills.
• Strong creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Competitive salary and benefits package.
• Opportunities for career growth and professional development.
• A dynamic and supportive work environment.
• Employee discounts on company products/services.