Marketing Manager

- Marketing strategy: Developing and overseeing marketing campaigns, strategies, and programs - Research: Conducting market research to identify trends, consumer landscape, and potential markets - Budget management: Managing the marketing budget and ensuring it's used appropriately - Campaign performance: Tracking and analyzing campaign performance to measure effectiveness and optimize ROI - Team management: Leading, mentoring, and training marketing teams Content creation: Developing and managing content and promotional materials - Communication: Communicating and coordinating with internal stakeholders on marketing campaigns - Relationship building: Building and maintaining relationships with agencies and external stakeholders - Performance evaluation: Providing performance evaluations for direct reports - Staffing: Recruiting, interviewing, hiring, and training new staff - Developing marketing strategies for advertising new products - Organizing promotional events and coordinating day-of deliveries and staffing - Leading and training teams of Marketing Associates - Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints - Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales Identifying potential new markets and creating a plan to enter those markets - Partnering with product development and buying teams to estimate product demand - Brainstorming fresh advertising ideas with senior management