Marketing Manager

Position Summary:

The Marketing Manager (E-Commerce) is responsible for driving sales growth, brand visibility, and customer engagement through strategic marketing initiatives and the optimization of online sales platforms. This role demands a dynamic individual with strong leadership, analytical, and creative skills to deliver impactful campaigns and align marketing strategies with business objectives.

Key Responsibilities:

1. Strategic Planning
- Develop and execute strategic sales and marketing plans to meet business objectives.
- Oversee the creation of content and campaigns that resonate with target audiences and reflect brand values.
- Collaborate with cross-functional teams, including operations, to ensure seamless alignment between marketing and sales efforts.
- Prepare and deliver detailed reports on sales performance, traffic, and conversion metrics.

2. Digital Marketing & Social Media
- Manage online marketing efforts across platforms such as Facebook, Instagram, TikTok, and XiaoHongShu (XHS).
- Stay updated on emerging trends in social media and implement innovative strategies to maximize reach and engagement.
- Plan and execute integrated marketing campaigns leveraging digital and offline channels to enhance brand presence and customer loyalty.
- Allocate budget and run A/B testing to optimize ads across shops tabs, livestream, and products.

3. E-Commerce Management
- Manage and optimize e-commerce platforms and online sales channels to maximize revenue and profitability.
- Handle product listings, pricing strategies, promotions, and inventory management to ensure competitive positioning.
- Analyze customer data and shopping behavior to identify areas for improvement and implement data-driven strategies.

4. Livestreaming
- Organize and oversee in-house live hosting schedules and ensure successful livestream events.
- Develop strategies to increase viewership, engagement, and overall effectiveness of live streaming.
- Recruit, train and manage live hosts, ensuring they are equipped with product knowledge and audience engagement strategies.
- Track and analyze performance metrics to continuously refine streaming strategies.
- Prepare and deliver detailed performance tracking and reporting.

5. Campaign Development & Performance
- Lead marketing campaigns, including seasonal promotions, product launches, and collaborations.
- Monitor and evaluate campaign performance, ensuring effective utilization of budgets and resources.
- Prepare comprehensive sales and marketing reports, budgets, and forecasts to support business planning.

6. Market Analysis
- Conduct market analysis to identify trends, customer preferences, and competitive landscape.
- Utilize insights from market trends and campaign performance to refine strategies and stay ahead of competitors.
- Measure the impact and ROI of campaigns, presenting findings to top management.

7. Customer Experience & Brand Management
- Enhance customer acquisition and retention by aligning marketing initiatives with sales objectives.
- Respond promptly to customer inquiries, comments, and messages to improve the customer experience.
- Lead efforts to reinforce company and product brand planning, ensuring consistency and resonance with target audiences.

Requirement & Qualification:

• Diploma or Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in e-commerce.
• Proven experience in e-commerce marketing, with a strong track record of achieving sales targets.
• Proficiency in digital marketing tools, platforms, and analytics.
• Proficiency in TikTok ads, TikTok shop, and livestream optimization.
• Experience min. 1 year in managing TikTok shop campaign.
• Excellent understanding of social media platforms and online marketing trends.
• Strong leadership, organizational, and project management skills.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Creative thinker with strong communication and presentation skills.
• Proficiency in Microsoft Office suite, including Excel, PowerPoint, and Words, for data analysis, reporting, and presentation.
• Excellent communication skills and ability to work effectively in a team.

Benefits:

• Commission
• Performance Bonus
• Employee Events and Celebrations
• Training and Development

Job Types: Full-time, Permanent

Pay: RM4,000.00 - RM7,000.00 per month

Benefits:

• Flexible schedule
• Free parking
• Professional development

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• People Management: 1 year (Preferred)
• Marketing: 5 years (Required)

Language:

• Mandarin (Required)
• Bahasa (Preferred)