Public Relations & Marketing Executive

Full Time, onsite
Gamut Pro Sdn Bhd
Johor Bahru, Malaysia

RM 2,800 - RM 3,500 / month

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Job Summary:

We are seeking a highly organized and dynamic Public Relations & Marketing Executive to join our team. This role combines both public relations and marketing responsibilities, focusing on building and maintaining a positive brand image, increasing brand awareness, and creating compelling marketing campaigns. The ideal candidate will have a strong background in media relations, communication strategies, and digital marketing, with a passion for shaping the public perception of the brand.

Key Responsibilities:

1. Public Relations & Media Relations:

Develop and execute public relations strategies to enhance the company’s brand image and visibility.
Build and maintain relationships with media outlets, journalists and bloggers.
Write and distribute press releases, media kits, and other PR materials to secure media coverage.
Manage media inquiries, coordinate interviews, and prepare company spokespeople for media appearances.
Monitor and report on media coverage, tracking PR campaign success and brand sentiment.

2. Marketing Campaigns:

Assist in the development and execution of integrated marketing campaigns across multiple platforms (digital, social, traditional media).
Collaborate with the marketing team to create marketing collateral, including brochures, flyers, and newsletters.
Coordinate the execution of online and offline marketing activities, including email marketing, social media, events, and promotions.

3. Social Media Management:

Manage the company’s social media presence across platforms such as Facebook, Instagram, and LinkedIn.
Create engaging and creative content to drive audience engagement and increase brand awareness.
Monitor social media channels for trends, customer feedback, and potential PR issues.
Engage with followers and respond to inquiries, comments, and messages in a timely and professional manner.

4. Content Creation:

Write, edit, and proofread content for press releases, blog posts, social media, and marketing materials.
Ensure all content aligns with the brand’s tone, voice, and key messages.
Collaborate with internal teams or external agencies to produce high-quality content for campaigns and initiatives.

5. Event Management & Coordination:

Assist in organizing and promoting PR and marketing events, product launches, webinars, and conferences.
Coordinate event logistics, including venue selection, attendee communication, and on-site support.
Develop post-event reports, analyzing event effectiveness and outcomes.

6. Branding & Messaging:

Ensure consistency in messaging across all marketing and public relations materials.
Support the creation of brand messaging that resonates with target audiences and enhances the company's public image.
Collaborate with the design team to produce visually compelling assets aligned with marketing objectives.

7. Analytics & Reporting:

Track, measure, and report on the effectiveness of PR and marketing campaigns.
Use analytics tools to measure social media performance, web traffic, and the success of marketing initiatives.
Provide regular reports and insights to the Marketing Manager regarding PR, media coverage, and campaign performance.

8. Client Management:

Serve as the primary point of contact for clients, maintaining strong, long-lasting relationships by understanding their needs and delivering tailored solutions.
Coordinate and communicate with clients to manage expectations, timelines, and deliverables, ensuring the alignment of marketing and PR campaigns with their objectives.
Regularly update clients on project progress, campaign performance, and new opportunities to enhance brand visibility and growth.
Address client concerns and feedback promptly, fostering trust and satisfaction.
Collaborate with internal teams to ensure seamless execution of client-focused strategies.

Qualifications:

1. Education:

Bachelor’s degree in Public Relations, Marketing, Communications, or a related field.

2. Experience:

Minimum of 2-3 years of experience in public relations, marketing, or communications.
Experience working with media outlets or journalists is highly preferred.
Familiarity with digital marketing platforms, content creation, and social media management.

3. Communication Skills:

Exceptional written and verbal communication skills.
Ability to craft compelling press materials, social media content, and marketing messages.
Strong interpersonal skills with the ability to build relationships with media and stakeholders.

4. Creativity & Innovation:

Ability to think creatively and generate fresh ideas for PR and marketing initiatives.
Comfortable working in a fast-paced environment and managing multiple projects simultaneously.

5. Digital Proficiency:

Strong understanding of social media platforms and digital marketing tools (e.g., Google Analytics).
Familiarity with graphic design tools (e.g., Adobe Creative Suite or Canva) is a plus.
Experience with content management systems and email marketing campaigns.

6. Analytical Skills:

Ability to track and analyze PR and marketing data to optimize campaigns.
Strong attention to detail and the ability to provide data-driven recommendations.

7. Adaptability:

Ability to adapt quickly to changes in marketing trends and public relations dynamics.
Comfortable working both independently and collaboratively in a team setting.

8. Event Management Skills: