Sales and Marketing

Key Responsibilities: Market Research & Analysis: Conduct research on international markets, including competitor analysis, consumer behavior, and emerging trends. Identify new market opportunities and potential risks to ensure business growth and expansion. Strategy Development: Develop and implement marketing strategies that align with the company's global expansion objectives. Collaborate with internal teams to design product positioning, branding, and promotional strategies for different markets. Tailor global marketing strategies to local markets, considering cultural nuances and consumer preferences. Campaign Management: Plan, execute, and monitor international marketing campaigns across multiple channels, including digital, social media, traditional media, and events. Work with external agencies and partners to execute campaigns effectively and within budget. Analyze campaign performance and adjust strategies as needed to ensure maximum ROI. Brand Management: Ensure brand consistency across all international marketing materials and communications. Work closely with regional marketing teams to adapt marketing content and messages for specific international markets. Relationship Management: Build and maintain strong relationships with international clients, partners, and stakeholders. Collaborate with sales teams and distributors in international markets to understand customer needs and drive sales growth. Reporting & Analytics: Provide regular reports on the performance of international marketing campaigns, including key metrics such as lead generation, sales conversions, and brand awareness. Use analytics to optimize campaigns and improve the overall effectiveness of marketing strategies. Event Management & Trade Shows: Plan and coordinate international trade shows, exhibitions, and industry events to promote the company’s products and services. Represent the company at international marketing events to build brand presence and foster networking opportunities.