SEO and Public Relations Specialist
RM 4,000 - RM 7,000 / Per Mon
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- Keyword Research: Proficient in using keyword analysis tools (e.g., Ahrefs, SEMrush, Google Keyword Planner) to identify high-search, low-competition keywords to optimize content strategy.
- Website Analysis and Data Interpretation: Utilize Google Analytics and Google Search Console to interpret site traffic data and user behavior, assess SEO effectiveness, and adjust strategies accordingly.
- On-Page SEO Optimization: Optimize title tags, meta descriptions, H1-H6 tags, and Alt tags to ensure effective keyword distribution across pages, aligning content with user search intent.
- Technical SEO: Address technical site issues, such as page load speed, responsive design, HTTPS security, 404 errors, and sitemap usage, to ensure seamless crawling and indexing by search engines.
- Content Optimization and Marketing: Write or edit SEO-optimized content based on keywords and user needs, improving blog quality and relevance to increase organic traffic.
- Link Building: Execute link-building strategies by publishing quality content and collaborating with other websites to boost domain authority.
- SEO Tools: Skilled in using main SEO tools (e.g., Moz, Screaming Frog, Yoast SEO) for site audits, competitor analysis, keyword research, and traffic tracking.
- Competitor Analysis: Analyze competitors' SEO strategies to develop optimization plans and enhance competitive positioning.
- Media Relations: Establish and maintain relationships with media and industry influencers, regularly publishing press releases to enhance brand exposure.
- Reputation Monitoring and Management: Monitor online reviews and feedback on platforms such as Google and Trustpilot, handling and addressing negative information promptly to maintain brand image.
- Bachelor’s degree or above in Marketing, Communications, Advertising, or a related field is preferred.
- Over 2 years of experience in SEO, content marketing, and online public relations (including reputation management); background in public relations or digital marketing for notable brands is preferred.
- Strong written and verbal communication skills in both English and Mandarin, with the ability to create and execute high-quality content and media outreach plans for internal and external stakeholders.
- Proficient in SEO and data analysis tools, including Google Analytics, Ahrefs, and SEMrush.
- Awareness of digital marketing trends, with a creative mindset and strong execution abilities.
- Ability to multitask and manage projects effectively in a fast-paced environment.
- KWSP
- SOCSO
- Medical claim included
- Annual and medical leave shall be in accordance with the prevailing Labour Law
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