
Marketing Executive
RM 2,500 - RM 4,000 / Per Mon
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- -Develop and execute marketing campaigns to attract both hosts and guests. -Collaborate with cross-functional teams to ensure alignment with overall business objectives. -Manage digital marketing channels such as social media, search engine marketing, and display advertising. -Optimize online presence and user experience to enhance customer acquisition and retention. -Create engaging and relevant content for various platforms to showcase Airbnb's unique offerings and experiences. -Use data and insights to inform marketing strategies and optimize campaigns. -Develop and implement CRM strategies to nurture relationships with hosts and guests. -Utilize data-driven approaches to personalize communication and improve user retention. -Negotiate and manage promotional collaborations to expand Airbnb's reach. -Monitor and analyze key performance indicators (KPIs) to measure the success of marketing initiatives. -Ensure consistent brand messaging across all marketing channels. -Uphold and enhance Airbnb's brand image and values. -Gather and analyze customer feedback to identify areas for improvement. -Work closely with operation and customer support teams to address issues and enhance user experience.
- -Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, email marketing software). -Strong understanding of SEO, SEM, and content marketing principles. -Excellent written and verbal communication skills. -Ability to analyze data and derive actionable insights. -Creative thinking with a keen eye for detail and design.
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