WordPress & WooCommerce IT Executive

Job Responsibilities: WordPress Content Development : - Manage, update, and optimize the company’s WordPress website. - Regularly add and maintain articles, blog posts, and company/product information and other relevant company updates. - Build websites from scratch using WordPress, ensuring high performance, security, and responsiveness across all devices. - Regularly update Fetes on the website using third-party platform plugins. - Troubleshoot website functionality issues and ensure smooth transaction processes. - Collect and analyze data related for the website performance. E-commerce Development with WooCommerce : - Develop and maintain e-commerce features on the WordPress site using WooCommerce. - Integrate third-party platforms and Plug-in as needed to enhance performance and functionality. - Manage product on relevant in our e-commerce platforms, ensuring all products are advertised with complete and updated information and images - Troubleshoot issues related to the e-commerce functionality and ensure smooth transactions Collect and analyze sales data to suggest improvements and optimize sales performance Strategize, set up, administer, and report on Sales Funnel & Communication Funnel on the platform - Optimize websites for performance (load times, speed) and ensure they are SEO-friendly Server : -Communicate and administer the server with our server provider - Monitor server performance through data analysis and reporting - Ensure mail server/SMTP performance - Manage and monitor department/staff emails Using AI for productivity - Optimize the use of AI for graphic design, video animation, and content writing Technical Proficiency: -Utilize tools and features on WordPress/WooCommerce to maintain high site functionality. - Knowledge of video, graphic design, and content creation is essential for producing multimedia content using AI. - Utilize SEO tools (e.g., SEMrush, Ahrefs, Google Console) to analyze and optimize site rankings, ensuring our content is visible to the target audience. Technical Survey Development : - Oversee or monitor web surveys conducted by a vendor, ensuring data quality and accuracy. Although the vendor manages survey setup, the Web Specialist will review, monitor, and ensure survey reliability. - Work closely with marketing and data teams to design surveys that capture valuable insights, ensuring proper setup, deployment, and data integrity. - Utilize survey data to analyze user feedback and provide actionable insights to improve product offerings and customer satisfaction. Technical SEO : - Implement best practices in technical SEO, including on-page optimization, site structure, schema markup, and performance improvements. - Conduct regular SEO audits and address any issues related to website crawlability, indexing, and page load times Requirement Skills : Web Development: - Proficient in HTML, CSS, JavaScript, and managing WordPress and WooCommerce. Performance Optimization: - Experience with third-party integrations and optimizing website performance (speed, security, responsiveness). Content Creation & Design: - Knowledge of video production, graphic design, and content creation tools, with experience in optimizing AI platforms (e.g., Adobe Creative Suite, Canva, AI tools) Data Analytics: - Skilled in Google Analytics,Skills and Google Analytics, Google Console, Web performance and Server performance for data analysis and performance tracking. AI & Digital Marketing: - Familiar with AI trends in content creation, graphic and video production, and digital marketing best practices (SEO, social media, email marketing)