Corporate Branding Executive (Healthcare Industry)

Key Responsibilities:

1. Branding Strategy Development

• Assist in creating and implementing corporate branding strategies aligned with the company's vision, mission, and goals.
• Conduct market research to understand brand positioning and competitors.
• Develop innovative branding initiatives to improve brand equity and market share.

2. Marketing and Campaign Management

• Plan and execute branding campaigns, ensuring alignment with corporate objectives.
• Collaborate with internal teams to design and produce promotional materials, such as brochures, posters, and online content.
• Manage and monitor campaigns across digital and traditional channels to ensure consistency and effectiveness.

3. Content Creation and Management

• Develop creative content for corporate communication, social media, and internal communications.
• Manage the company’s online presence, including the website, social media, and online directories.

4. Brand Monitoring and Improvement

• Track and analyze branding campaign performance using KPIs and metrics.
• Conduct regular brand audits to ensure brand consistency in all communication materials.
• Provide recommendations for continuous improvement based on performance analysis and feedback.

Key Requirements

• Bachelor’s degree in Marketing, Mass Communication, Public Relations, or a related field.
• At least 1 year of experience in branding, marketing, or corporate communications.
• Able to speak in Mandarin
• Prior experience in healthcare or retail industries is an added advantage.

Skills and Competencies

• Strong understanding of branding principles and marketing techniques.
• Proficient in digital marketing tools, design software (e.g., Adobe Creative Suite, Canva), and social media management platforms.
• Excellent verbal and written communication skills.
• Creative mindset with a strong eye for detail.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Familiarity with industry trends and emerging branding techniques.

• Career Development
• Staff Price and Medical
• Friendly Working Environment
• Yearly Increment and Bonus