Performance Marketing Manager (Meta Ads)
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Serve as the primary point of contact for clients, ensuring clear, consistent, and effective communication on a day-to-day basis. This involves understanding client needs, providing strategic recommendations, and maintaining transparency over campaign progress and results.
Lead and manage all digital advertising campaigns across Facebook, Instagram, and Google Ads, from conceptualization to execution, while adhering to Zapeus’s campaign management protocols.
Continuously test and optimize ads, targeting options, and ad creatives to ensure the highest ROI for clients
Oversee the deliverables, project assignment, and workload of digital marketing executives to make sure that tasks and deadlines are met
Promote teamwork and collaboration across projects, and support the team in overcoming challenges to ensure that all campaigns are delivered with excellence
Analyze digital marketing analytics reports and share insights with the team to develop optimization strategies, ensuring continuous improvement in campaign performance in line with Zapeus methodologies.
Stay up-to-date with the latest trends and changes in social media platforms and advertising algorithms, incorporating best practices into Zapeus campaigns to maintain a competitive edge.
Collaborate with other team members to integrate digital marketing with overall marketing and business strategies, ensuring seamless execution and coherence with Zapeus’s broader goals.
Provide thought leadership and perspective for adoption where appropriate, guiding both the Zapeus team and clients towards innovative solutions and strategies.