Assistant Marketing Manager

Job Description
Build and manage brand image to ensure consistency and increase brand awareness.
Plan and oversee brand promotion activities across online and offline channels.
Develop and implement annual comprehensive marketing plans and brand strategies aligned with company business objectives.
Analyze market trends, customer needs, and competitor activities to propose innovative marketing solutions.
Plan and execute promotional campaigns, seasonal events, and customer engagement activities.
Coordinate with third-party agencies (e.g., media, advertising firms) to ensure the success of marketing initiatives.
Manage social media operations, content creation, ad placement, and data analysis.
Optimize SEO and SEM strategies to enhance online visibility and drive conversion rates.
Regularly evaluate the effectiveness and ROI of marketing campaigns, providing actionable improvement recommendations.
Prepare and submit monthly and quarterly marketing reports, including key performance indicators (KPIs).
Lead and develop the marketing team, setting clear goals, delegating tasks, and tracking progress.
Train team members to improve overall departmental efficiency and professional skills.
Develop the annual marketing budget and ensure expenses are within the allocated limits.

Job Requirements
Bachelor’s degree in Marketing, Public Relations, Business Administration, or a related field; Master’s degree is a plus.
At least 5 years of marketing experience, with a minimum of 2 years in a managerial role.
Experience in the F&B industry or a related field is preferred.
Strong marketing planning and execution skills, with the ability to handle multiple projects simultaneously.
Proficient in digital marketing tools and platforms, such as Google Analytics and Facebook Ads Manager.
Excellent data analysis skills with the ability to derive actionable insights.
Outstanding communication and interpersonal skills, with a proven ability to collaborate across departments.
Fluency in Mandarin and English (both written and spoken); additional languages are an advantage.
Innovative mindset with the ability to propose unique marketing strategies.
High level of responsibility and the ability to perform under pressure.