Digital Marketer/ Media Specialist (Performance Marketing)

About GogoKids:

GogoKids is Malaysia’s Largest Kids Learning Platform, for parents to discover, compare, and enrol in suitable schools, enrichment classes, activities, and more for the kids aged 0-12 yrs. We are a fast growing company, on a mission to make learning fun & accessible among parents & kids.

We are looking for Digital Marketer/ Media Specialist to join us. As a Digital Marketer/ Media Specialist, you will be responsible for developing, implementing, and managing our overall digital marketing strategy. If you’re looking for accelerated career path, a fast-paced and challenging environment, you’re just the right person that we are looking for.

Job Description:

Strategic Planning:

• Develop and execute a comprehensive marketing strategy aligned with company goals and objectives.
• Manage and optimize online advertising campaigns across diverse platforms, including Facebook Ads, Google Ads, Instagram, etc.

Performance Marketing:

• Oversee company social media accounts (Facebook, Instagram, Xiao Hong Shu, Tik Tok, Community, etc.) by creating relevant and engaging content.
• Direct the creation of compelling content to enhance our social media presence and increase audience engagement.
• Implement lead generation campaigns to generate inquiries and drive enrollments.
• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts.
• Prepare detailed performance reports for all digital marketing campaigns, providing actionable insights for continuous improvement.
• Stay informed about industry trends and emerging technologies to recommend innovative digital marketing strategies.