Digital Marketing Specialist

Key Responsibilities 1. Digital Strategy & Campaign Management - Develop and execute digital marketing strategies to achieve business goals. - Plan and manage digital campaigns across various platforms, including Google Ads, social media, email, and content marketing. - Optimize campaigns for maximum ROI using analytics and performance metrics. 2. Search Engine Optimization (SEO) & Content Marketing - Conduct keyword research and implement SEO best practices to improve organic search rankings. - Collaborate with content creators to produce high-quality, engaging, and SEO-optimized content. - Monitor and enhance website performance and user experience. 3. Social Media Management - Create, schedule, and monitor content across all social media platforms. - Engage with the online community and respond to comments, messages, and reviews. - Analyze social media metrics and provide actionable insights. 4. Email Marketing & Lead Nurturing - Design and execute email marketing campaigns, including newsletters and automated workflows. - Segment audiences and personalize content to enhance engagement. 5. Data Analysis & Reporting - Track and report on campaign performance, website traffic, and other key metrics. - Use tools like Google Analytics, SEMrush, and others to analyze data and refine strategies. - Present findings and recommendations to stakeholders. 6. Collaboration & Continuous Improvement - Work closely with cross-functional teams, including design, sales, and product, to align marketing efforts. - Stay updated on the latest trends, tools, and best practices in digital marketing. QUALIFICATIONS Education: Bachelor’s degree in Marketing, Communications, or a related field. Experience: 2+ years of experience in digital marketing or a similar role. Skills: Proficiency in tools like Google Ads, Facebook Business Manager, HubSpot, or similar. Strong knowledge of SEO, SEM, and web analytics. Excellent written and verbal communication skills. Creative thinking and problem-solving abilities. Experience with A/B testing and email marketing platforms. Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus. Key Competencies Analytical mindset with attention to detail. Ability to work independently and as part of a team. Time management skills and ability to meet deadlines. Strong project management and organizational abilities.