DIGITAL MARKETING EXECUTIVE

Roles and Responsibilities:

• Formulate and recommend digital strategy to build a lasting digital connection with consumers.
• Provide specialised knowledge and insight on the development of technology strategy and roadmap.
• Acquire insight in online marketing trends and keep strategies up-to-date.
• Ensure brand and design principles are followed accordingly so the brand is represented in the digital space as per brand guidelines.
• Execute design templates through Canva and/or collaborate with designer for digital marketing assets creation to improve user experience and engagement where needed.
• Identifying online advertising opportunities and launch optimised online ads through Google Adwords, Facebook etc. to increase brand awareness, follow up to track and monitor success and ROI.
• Plan and monitor ongoing brand presence on social media (Instagram, Facebook etc).
• Track and measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) and create timely reports across the digital portfolio.
• Prepare online newsletter and promotional emails and organise their distribution through various channels with day to day responsibility for the company's CRM system (database management).
• Monitor marketing and social media programs, and activities over digital platforms.
• Monitor competitor social media, websites and email newsletters and keep on file best practice.
• Assist where required over event weekends for the purpose of social media broadcast, to execute social media implementation and managing responses.
• Work across marketing/retail team to ensure all events & activities are in-line with digital platforms.
• Online community management and support online comment, feedback and enquiries promptly.
• Identify, recommend and sign-up relevant influencers for the brand.
• Propose, organise and co-lead campaign shoots as required by the marketing team.
• Coordinate with brand stylist on tutorial content and ensuring brand guideline is met.

Requirements:

• Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree, Marketing or equivalent.
• At least 1-3 years (s) of working experience in the related field is required for this position.
• Proven knowledge and experience within B2C social media campaigns.

Job Type: Full-time

Pay: RM3,500.00 - RM5,000.00 per month

Benefits:

• Opportunities for promotion
• Professional development

Schedule:

• Monday to Friday