Marketing Optimization Specialist

JD: - Campaign Automation: Develop and manage automated marketing workflows using marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, etc.) to nurture leads, increase customer engagement, and drive conversions. - Analyzing local competition and strengthening the company’s brand position in assigned regional areas, especially Thailand - Lead Management: Design and implement lead scoring models, segment audiences, and set up personalized email marketing campaigns for customer retention and lead generation. - Data Analysis & Reporting: Analyze campaign performance using key metrics (e.g., open rates, click-through rates, conversion rates) to identify areas for improvement and implement optimization strategies. - A/B Testing & Optimization: Conduct A/B testing for email campaigns, landing pages, and other digital assets to improve performance and user experience. - Marketing Analytics: Leverage data to track and analyze customer behaviors, lifecycle stages, and funnel performance to refine marketing strategies. - Cross-Channel Campaigns: Collaborate with other marketing teams to ensure automation strategies are aligned across email, social media, web, and other channels. - CRM Integration: Work closely with CRM teams to ensure seamless integration of customer data between automation platforms and CRM systems. - Stay Current with Trends: Keep up with the latest trends and best practices in marketing automation, optimization, and digital marketing technologies. - Collaboration: Work alongside content, design, and product teams to create compelling marketing assets for automated campaigns. - Experience with customer journey mapping and lifecycle marketing strategies. - Familiarity with SEO, SEM, and paid media campaigns. - Certification in marketing automation platforms or related tools (e.g., HubSpot, Marketo). - Experience with HTML/CSS for email and landing page customization. - Analytical thinking and data-driven decision-making. - Attention to detail and a focus on continuous improvement. - Strong project management and organizational skills. - Excellent communication and teamwork abilities.