ADS SPECIALIST
Ads Specialist QUALIFICATIONS
- Role Title: Ads Specialist
- Minimum Bachelor’s Degree in Marketing, Digital Marketing, Communications, or a related field.
As a Ads Specialist, your role will involve managing and optimizing paid advertising campaigns, SEO/SEM strategies, and digital marketing funnels to drive measurable results. You will also oversee performance metrics, marketing automations, and nurture sequences to support the company’s growth objectives.
Skills Requirements:
The following requirements are essential for carrying out your responsibilities effectively:
- Proficiency in Paid Ads Management (Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads etc.)
- Strong SEO/SEM Knowledge
- Analytical Skills (Performance Tracking & Optimization)
- Marketing Funnel Design & Automation Tools
- Ai Prompting Skills
- Creative & Data-Driven Thinking
By having the above skills, you should be able to perform the following key job scope areas with soft landing & training by TYMBA.
Benefits:
- Full Timer (After Probation Period 3 to 6 months) – Software subscriptions, tools, upskilling training, medical insurance, EPF, SOCSO, 14 days annual leave.
Job Scope:
1. Paid Ads Management:
- Plan, execute, and optimize paid advertising campaigns across platforms (Google Ads, Meta Ads, LinkedIn, etc.).
- Set up, monitor, and adjust campaigns to maximize ROI and achieve performance goals.
- Develop ad creatives and landing pages in collaboration with the design team.
2. SEO/SEM Management:
- Develop and implement SEO strategies to improve organic rankings and search visibility.
- Manage SEM campaigns and ensure keywords, ads, and bidding strategies are optimized.
- Conduct keyword research, competitor analysis, and content audits.
3. Performance Tracking & Analytics:
- Track and analyze digital marketing metrics (e.g., CTR, CPC, ROI, conversions).
- Provide weekly and monthly performance reports with actionable insights.
- Use tools like Google Analytics, Search Console, and dashboards to monitor campaign success.
4. Marketing Funnels & Automation:
- Develop, design, and optimize marketing funnels for lead generation and conversion.
- Set up and manage automation workflows, including email nurture sequences.
- Monitor funnel performance and address drop-off points with targeted strategies.
5. Content Strategy Integration:
- Collaborate with content and design teams to align visuals and messaging with campaign goals.
- Optimize landing pages and ad copy for audience relevance and improved conversion rates.
6. Audience Nurturing & Engagement:
- Implement and monitor automated nurture sequences to engage prospects at each funnel stage.
- Use A/B testing to refine messaging, design, and offers.
7. Trend Awareness & Innovation:
- Stay up-to-date with the latest trends in paid advertising, SEO/SEM, and marketing automation tools.
- Bring innovative ideas to optimize campaigns and improve results.
8. Time Management & Collaboration:
- Manage multiple campaigns and tasks efficiently while meeting deadlines.
- Coordinate with internal teams and stakeholders to ensure alignment with business objectives.
9. Continuous Learning:
- Actively pursue learning opportunities to stay current with evolving digital marketing tools and strategies.
- Share knowledge and insights with the broader marketing team to drive collective success.
Job Type: Full-time
Pay: From RM3,000.00 per month
Benefits:
- Health insurance
- Maternity leave
- Professional development
Schedule:
- Day shift
- Monday to Friday
Ability to commute/relocate:
- Kuala Lumpur: Reliably commute or planning to relocate before starting work (Preferred)