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Brand Planner

  • Full Time, onsite
  • Private Advertiser
  • Promoter interactions in Malay). Own transportation is required. Preferably Non-Muslim, Malaysia
Salary undisclosed

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Brand Planner tasks and responsibilities will be:

Brand Strategy Development

  • Create and implement brand strategies that enhance brand equity, increase market share, and achieve overall business goals.
  • Identify and articulate brand positioning, messaging, and target audience insights to guide campaign direction.

Consumer Insights and Market Research

  • Conduct qualitative and quantitative research to understand consumer preferences, trends, and competitive landscape.
  • Analyze data and translate insights into brand strategies and creative briefs.

Campaign Planning and Execution

  • Collaborate with the marketing team to develop integrated campaigns that drive brand awareness, engagement, and loyalty.
  • Oversee the execution of brand initiatives across digital, social media, print, and other marketing channels, ensuring consistency and quality.

Creative Briefing and Collaboration

  • Develop clear, insightful creative briefs to guide the creative team in producing on-brand content.
  • Act as a liaison between the creative team and other departments to align on brand direction and execution.

Brand Performance Analysis

  • Track, analyze, and report on brand performance metrics, such as brand awareness, sentiment, and loyalty.
  • Utilize performance data to refine strategies and improve campaign effectiveness.

Competitive Analysis

  • Monitor competitor brands, industry trends, and new market developments to inform brand planning and differentiate the company’s offerings.
  • Identify opportunities for brand growth and innovation in the market.

Stakeholder Management

  • Collaborate with internal teams and external partners, such as advertising agencies and media partners, to align on brand initiatives.
  • Communicate brand strategy and positioning to stakeholders to ensure consistent brand messaging.

Requirements:

  • Minimum of 3-5 years of experience in brand management or strategic planning, ideally within Marketing & Communications.
  • Strong knowledge of brand development, positioning, and core marketing principles.
  • Excellent written and verbal communication skills for effective presentation of brand strategies.
  • Creative thinker with strong problem-solving skills.
  • Proven ability to work collaboratively within a team and across various departments.
  • Comfortable presenting to clients and engaging with promoters (Client interactions in English; Promoter interactions in Malay).
  • Own transportation is required.
  • Preferably Non-Muslim, as role involves handling an alcohol brand.

Availability: Immediate start preferred
Working Hours: Monday to Saturday, 8:00 AM - 5:00 PM
Location: Kota Kinabalu