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CHIEF MARKETING OFFICER

RM 5,000 - RM 5,999 / Per Mon

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o Develop and execute a comprehensive marketing strategy to drive revenue, brand growth and customer engagement. o Identify emerging market trends and align the company’s offerings with consumer demand for sustainable and second-hand fashion. o Build a strong, recognizable brand that communicates the company's values, mission and commitment to sustainability. o Oversee creative campaigns, product positioning and brand messaging across multiple channels. o Lead digital transformation initiatives, focusing on SEO, social media, paid advertising and content marketing. o Optimize the company’s online sales platforms and digital presence to enhance user experience and drive conversions. o Analyze market trends, customer behavior and competitive landscape to identify growth opportunities. o Lead community-driven marketing initiatives, such as clothing donation drives or eco-friendly campaigns. o Utilize data analytics to refine marketing strategies and target specific customer segments effectively. o Highlight the company’s sustainable practices in marketing campaigns, emphasizing the value of recycling and upcycling apparel. o Build and lead a high-performing marketing team, fostering innovation and collaboration. o Provide mentorship and training to ensure the team stays ahead of industry trends and best practices. o Manage the marketing budget, ensuring cost-effective strategies and maximizing ROI.