Performance Marketing Manager

Join Our Team as a Performance Marketing Manager! Are you a data-driven marketer with a passion for driving growth and optimizing performance? We’re looking for a Performance Marketing Manager to take our digital marketing efforts to the next level! If you have a knack for creating high-performing campaigns, analyzing data to drive strategic decisions, and working in a fast-paced environment, we want to hear from you. Role Summary: As a Performance Marketing Manager, you’ll play a critical role in driving traffic, increasing conversions, and optimizing ROI across all our performance marketing channels. This is an exciting opportunity to shape our digital marketing strategy and directly contribute to the business’s success. Reporting to the Chief Marketing Officer, you'll work with a dynamic team focused on growth and innovation. Key Responsibilities: Strategy Development - Design and execute performance marketing strategies across digital channels such as paid search, social media, display ads, and affiliate marketing. - Collaborate with cross-functional teams to align campaigns with overall brand and business objectives. Campaign Management - Lead, plan, implement, and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn, Instagram, and TikTok. - Continuously monitor and refine campaigns for maximum ROI, CPA, CTR, and conversion rates. Analytics & Reporting - Dive into data! Monitor and analyze campaign performance using analytics tools like Google Analytics, Data Studio, and other reporting dashboards. - Provide actionable insights and recommendations to improve performance and exceed targets. Budget Management - Manage and allocate budgets effectively to ensure campaigns are both efficient and impactful. - Forecast and track spending to keep campaigns within budget and maximize results. ️ Optimization - Conduct A/B testing on creatives, landing pages, and ad formats to continuously optimize performance. - Stay ahead of industry trends, algorithm changes, and best practices to keep campaigns effective and relevant. Collaboration - Work closely with creative teams to develop compelling ad assets that resonate with our audience. - Partner with marketing, product, and customer success teams to improve the overall user journey and post-acquisition experience. Candidate Requirements: Education: Bachelor’s degree in Marketing, Business, or a related field. Experience: 3-5+ years in performance marketing, digital advertising, or a related role. Expertise: Proven experience managing campaigns across Google Ads, Facebook Ads, Instagram, TikTok, and other performance marketing platforms. Analytical Skills: Strong proficiency in analytics tools like Google Analytics, Tableau, or similar platforms. Bonus Skills: Familiarity with SEO and content marketing as complementary strategies. Organizational Skills: Exceptional attention to detail and time management skills. Collaboration: Strong communication and teamwork abilities to work across various teams. Why Join Us? - Opportunity to make a significant impact on the business’s growth and digital presence. - Work in an innovative, collaborative, and fast-paced environment. - Competitive salary and benefits. If you're ready to take on this exciting challenge and drive digital success, apply now and let's grow together!