Manager, Digital Marketing, Retail Brokerage Business, IM, Maybank Investment Bank Berhad

Job description:

• Develop and launch marketing promotional ideas and engage in any marketing events for branding purposes, including engage and connect all relevant departments (ie. Comms, Operations, Legal & Compliance etc) in consultation and approval from Head of Sales and Business Development and Head of Retail Brokerage Business
• Assist in the planning and executing digital and offline campaigns within budget to meet target objectives.
• To support the business initiatives to enhance current processes and features to optimise UI/UX
• Establish strong working relationships with all business owners from Retail Brokerage Business (RBB) (Malaysia), Maybank Investment Bank group and other business within Maybank Group (ie. CFS, Islamic, Maybank Asset Management etc).
• Develop and execute customer communication content across all digital channels including website, mobile, influencers, and social media to ensure consistency in brand, product and campaign information delivery.
• Responsible for creative strategy execution of digital marketing collaterals and formats, including banners/videos, personalized email marketing and digital ads copywriting to deliver best-in-class online experience and on-time implementation of marketing campaigns.
• Develop website content for SEO optimization to achieve top keyword relevancy rankings for RBB products and campaigns.
• Manage and execute delivery of social media strategy, webinars and events, influencer strategy, paid media strategy, website content, product and feature launches, and campaign deliver within budget to drive customer acquisition and customer engagement
• Manage any required post sales customer service communications and campaign fulfilment process.

Requirements:

• Experienced in a variety of digital marketing campaigns from inception to completion.
• Experienced in banking, personal finances, or investment industry will have added advantage
• Track record of delivering meaningful marketing programs that drive business success.
• Ability to clearly and effectively communicate and present business cases to stakeholders
• Demonstrate sense of accountability, decisiveness in applying a customer focused mindset to shape solutions and approach to realize marketplace potential and meet financial goals.
• Proficient in digital marketing channels and tools (SEM, SEO, Paid Social, Earned Social, Display, Affiliate Referrals, Influencers).
• Experienced in social media managing (Facebook, LinkedIn, Youtube) and exposed to performance marketing buying and optimization (SEM, Display, Programmatic).
• Exposed to foundation of Search Engine Optimization (SEO) with hands on experience in SEO implementation will have added advantage.
• Independent, strong track record in digital marketing delivery and creative copywriting to deliver impactful customer communications.