Brand cum Trade Marketing Manager

Trade Marketing: 1. Develop Channel specific strategy, discovering business opportunities and developing high value-added activities. 2. Develop effective channel promotion, sell out programs and brand activation programs in the retail space to maximize reach and shopper interaction. 3. Set up evaluation and measurement parameters for Trade Marketing Activities. 4. Develop Point of Purchase strategy in sync with the brand objectives. 5. Develop creative agencies/units which specialize in point of purchase design and implementation. 6. Arm the field force with innovative POP tools to create heightened visibility for our brands in the market space. 7. To search for new event avenues, coordinate, lead and manage events. 8. Follow up event on-site and manage event set up. 9. Enhance customer loyalty program to improve new user’s base. 10. Drive promoter new conversions, claims and liaise with nutritionist/sales team for product training. 11. Ensuring effective marketing activation communication within/across functional department. 12. Negotiate with supplier and recommend for reasonable quotation for approval. 13. Conduct market research, gather information and negotiate contract terms. 14. Proactively handle any arising issues and troubleshoot any emerging problems on the event day. 15. Identify new event opportunities in high traffic locations, including morning markets to generate stronger awareness. 16. Actively involve in rolling demand forest. Branding: 1. Brand Strategy Development: a. Define the brand's positioning, values, and unique selling propositions (USPs). b. Develop short-term and long-term brand strategies to achieve business objectives. c. Conduct market research, competitor analysis, and consumer insights to inform brand strategy. 2. Product Portfolio Management: a. Manage the brand's product portfolio, including new product development, line extensions, and product lifecycle management. b. Collaborate with product development teams to ensure products meet brand standards and customer expectations. 3. Brand Communication and Marketing: a. Develop and execute integrated marketing campaigns to build brand awareness, drive sales, and enhance brand equity. b. Create compelling brand messaging, content, and visuals for various channels such as advertising, digital media, social media, and PR. c. Manage advertising agencies, media planning, and marketing budgets to maximize ROI. 4. Brand Performance Monitoring: a. Monitor and analyze key performance indicators (KPIs) such as market share, sales volume, brand perception, and consumer engagement. b. Conduct regular market and competitive analysis to identify opportunities and threats. c. Use data and insights to make data-driven decisions and adjustments to brand strategies. 5. Brand Innovation and Renovation: a. Drive innovation and product development initiatives to meet evolving consumer needs and market trends. b. Lead brand renovation projects, including packaging updates, product reformulations, and brand refreshes. 6. Cross-Functional Collaboration: a. Collaborate with cross-functional teams such as sales, supply chain, R&D, and finance to align brand strategies with business goals. b. Work closely with sales teams to develop trade marketing strategies, promotions, and customer-specific initiatives. 7. Brand Advocacy and Partnerships: a. Build and nurture relationships with brand ambassadors, influencers, and strategic partners to amplify brand messaging and reach new audiences. b. Represent the brand at industry events, conferences, and trade shows to enhance brand visibility and reputation.