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- Content Strategy Development: Create and execute content strategies for social media, website, and email marketing that align with brand goals and resonate with our audience.
- Collaborative Content Planning: Work closely with design and marketing teams to plan, develop, and schedule content that tells a cohesive brand story across multiple channels.
- Community Building: Strategically engage with our audience through interactive content and community events. Build and nurture relationships with followers to foster a loyal, engaged community around the brand.
- User-Generated Content: Develop campaigns to encourage customers to share their experiences with our products. Incorporate user-generated content into our overall strategy to build authenticity and trust.
- Host Digital Events: Plan and execute virtual community-building initiatives such as live Q&As, styling tips, and behind-the-scenes content that invite direct engagement and connection with followers.
- Trend Research and Insights: Stay on top of social media, fashion trends, and competitive activity to keep our content innovative, relevant, and audience-driven.
- Influencer and Ambassador Strategy: Identify and collaborate with influencers, stylists, and brand ambassadors to create content that drives engagement and builds community.
- Analytics and Performance Tracking: Analyse content performance using analytics tools to measure success, understand audience preferences, and optimise content strategies for better engagement and reach.
Requirements
- A passion for fashion, strategy, and building brand communities.
- Experience developing and executing content strategies.
- Strong knowledge of social media platforms (Instagram, TikTok, Facebook, etc.).
- Creative writing skills for crafting compelling copy across channels.
- Strong communication and engagement skills to effectively interact with the online community.
- Experience in fashion marketing, content strategy, or community management preferred.
- Familiarity with analytics tools (e.g., Google Analytics, social media insights) and the ability to apply data to optimise strategy.
- Knowledge of design and editing software (e.g., Adobe Creative Suite, Canva) is a plus.
Job Type: Full-time
Pay: RM2,500.00 - RM4,000.00 per month
Benefits:
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Kuala Lumpur: Reliably commute or planning to relocate before starting work (Preferred)
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