MARKETING MANAGER / 行銷經理

Full Time, onsite
Garsoni (Malaysia) Sdn Bhd
Level 15-08, Malaysia

Salary undisclosed

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Job Descriptions:：

1 、 Brand Marketing：

市場分析與品牌定位‌ ：分析市場發展趨勢，洞察產業人群，明確品牌中長期定位；基於品牌定位，制定品牌年度溝通策略，包括品牌主題、品牌調性、人群目標和內容資產。 Market Analysis and Brand Positioning: Analyze market trends, understand industry demographics, and define the brand's medium- and long-term positioning. Based on this positioning, develop the annualgetrand communication strategy,including, callion .
品牌策略制定與執行‌ ：圍繞產品研發與生意發展，制定品牌的GTM calendar，做好新品上市推廣策略與節奏；管理品牌中心預算，協調品牌中心不同職能的日常工作；負責品牌活動，包括名人合作、新品發布及品宣活動等，策劃創意方案並落實。 Brand Strategy Development and Execution: Develop the brand's go-to-market (GTM) calendar around product development and business growth, implement strategies and timing for new product launches, manage the brand center budget, and 7day the new productto-day the manage the brand center budget, and coinate the day-ivities various brand center functions. Responsible for brand events, such as celebrity collaborations, product launches, and promotional events, including creative planning and execution.
跨部門溝通與協調‌：進行品牌中心內部跨職能溝通，將品牌策略與產品行銷策略落地執行；跨部門溝通，透過品牌傳播與產品行銷支援前台不同通路生意發展。 Cross-Departmental Communication and Coordination: Facilitate internal communication within the brand center to implement brand strategies and product marketing strategies. Work across departments to support business development through brand promotion and Work across marketing.
市場拓展與用戶洞察‌：參與年度市場推廣計畫和產品計畫的製定與實施，完成公司在產業中的市場定位，及時提供市場回饋；負責用戶洞察，根據輿情分析及市場調研，定期制定用戶畫像報告。 Market Expansion and User Insights: Participate in the planning and implementation of the annual marketing and product plans to position the company within the industry, providing timely market feedback. Responsible for user insights, regular regular regular reports
公關處理與廣告投放‌ ：負責公關處理，如媒體關係、民意監控、危機公關、資質認知、創意傳播等；負責品牌廣告投放，如媒介規劃、內容創意、投放執行、效果監測等。 Public Relations and Advertising Placement: Manage public relations, including media relations, sentiment monitoring, crisis PR, credential recognition, and creative communication. Handle brand advertising placements, including media 計劃
內容創作與社群媒體管理‌：使用行銷自動化工具，進行現代內容行銷，資料分析並制定KPI/資料中心的策略；管理網站和社群媒體，確保內容的產生和發布符合品牌定位和市場目標。 Content Creation and Social Media Management: Use marketing automation tools for modern content marketing, perform data analysis, and establish KPI/data center strategies. Manage the website and social media, ensuring content creation and publication al.

2 、 Trade Marketing：

策劃及執行線上線下市場活動‌：負責線上、線下市場活動的規劃及執行工作，依照公司整體策略及行銷計畫制定並完成各項行銷活動計畫‌。 Planning and Execution of Online and Offline Marketing Activities: Responsible for planning and executing online and offline marketing activities, developing and implementing various marketing activities based on the company's overall strategy and marketing plan.
品牌視覺輸出把控‌ ：負責品牌在各線下管道的視覺輸出把控和視覺物料製作，確保品牌形象的統一和高品質展示‌。 Brand Visual Output Control: Oversee the brand's visual output and materials across various offline channels to ensure a unified and high-quality brand image.
市場研究與分析‌ ：進行市場調查分析，提出合理建議，幫助公司了解市場趨勢與競爭環境，為決策提供資料支援‌。 Market Research and Analysis: Conduct market research and analysis, provide reasonable suggestions to help the company understand market trends and competition, and provide data support for decision-making.
通路管理與促銷計畫‌ ：依業務目標與各通路特點，進行通路控價與分貨，並制定相應月促銷計畫與產品計劃，推動銷售‌。 Channel Management and Promotion Plans: Based on business goals and channel characteristics, control channel pricing and distribution, create monthly promotion plans, and product plans to drive sales.
客戶談判與簽約‌：與銷售部共同完成客戶談判、簽約等工作，確保客戶關係的維護與發展‌。 Client Negotiation and Contracting: Work with the sales department to complete client negotiations and contract signing to maintain and develop client relationships.
預算管理及費用分配‌ ：依據離線通路活動預算，合理分配物料、禮盒及GWP等費用，確保行銷活動的順利進行‌。 Budget Management and Expense Allocation: Allocate materials, gift boxes, and gifts with purchase (GWP) based on the offline channel activity budget to ensure smooth marketing activities.
團隊協調與溝通‌ ：協調內部團隊和外部供應商，確保市場活動的順利實施和資源的高效利用‌。 Team Coordination and Communication: Coordinate with internal teams and external suppliers to ensure efficient use of resources and smooth implementation of marketing activities.