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Business Development Manager

RM 4,000 - RM 4,999 / Per Mon

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Developing growth strategies and plans -Conduct market analysis to identify opportunities for expansion into new niches or geographic markets. -Collaborate with marketing to design campaigns targeting high-growth industries such as e-commerce or fintech. -Set quarterly revenue targets and devise actionable steps, like launching a referral program or upselling services. Managing and retaining relationships with existing clients -Schedule regular check-ins with key clients to review campaign performance and gather feedback. -Create customized reports highlighting ROI and areas for improvement, ensuring transparency and trust. -Offer exclusive discounts or early access to new services as a loyalty incentive. Increasing client base -Use LinkedIn Sales Navigator to identify potential leads in targeted industries and initiate connections. -Attend industry-specific events and trade shows to network and generate new leads. -Partner with complementary agencies or businesses to cross-promote services and access new audiences. Having an in-depth knowledge of business products and value proposition -Prepare a detailed product matrix that explains the benefits of each service, such as SEO, PPC, or content marketing. -Conduct role-playing sessions with the sales team to refine pitches and value communication. -Stay updated on the latest digital marketing tools, such as AI-driven analytics platforms, to highlight the agency's modern capabilities. Writing business proposals -Develop a standard proposal template that includes case studies, pricing, and a tailored marketing plan. -Use tools like Canva or PowerPoint to make visually appealing presentations. -Focus on presenting data-driven insights and potential ROI for the client’s investment. Negotiating with stakeholders -Develop a negotiation checklist, including acceptable pricing ranges and deal-breaker terms. -Leverage a win-win approach, such as offering scalable solutions for budget-conscious clients. -Maintain open communication to resolve objections, like including additional services to close the deal. Identifying and mapping business strengths and clients’ needs -Use SWOT analysis to identify the agency's competitive advantages, like expertise in specific industries. -Conduct surveys with clients to understand their pain points, such as lead generation or brand awareness. -Create client personas to align services with individual client needs. Researching business opportunities and viable income streams -Explore untapped opportunities such as launching a webinar series on digital marketing trends. -Investigate partnerships with tech companies offering complementary tools, like CRM or marketing automation platforms. -Assess the feasibility of expanding into adjacent markets, like influencer marketing or app development. Following industry trends locally and internationally -Subscribe to industry newsletters and follow thought leaders on platforms like LinkedIn or Twitter. -Attend global conferences such as Web Summit or DMEXCO to gain insights into emerging trends. -Implement new strategies, like AI-driven content marketing, to stay ahead of competitors. Drafting and reviewing contracts -Work with legal counsel to create contract templates that protect the agency while ensuring client satisfaction. -Ensure contracts outline deliverables, timelines, payment terms, and exit clauses. -Regularly review contracts for compliance with updated regulations, such as data protection laws. Report on successes and areas needing improvement -Use tools like Google Data Studio or Tableau to generate performance dashboards. -Hold monthly meetings to present KPIs, such as client retention rates or revenue growth. -Collaborate with teams to identify strategies to improve weak areas, like lead conversion. Entering/ maintaining accurate information in Active Campaign CRM/ Marketing & Sales Automation -Implement a standardized data entry process to ensure accuracy in CRM. -Use ActiveCampaign’s tagging and segmentation features to organize contacts effectively. -Automate follow-up emails for leads at different stages of the sales funnel to optimize nurturing.