Senior Executive, Marketing (Ninja Mart - FMCG)

Job Descriptions :

• App Marketing Management
• Responsible in managing Ninja Mart Marketing App
• Collaborate with multiple stakeholders, such as product and commercial teams to develop and execute strategies to drive app downloads and increase the user base
• Plan and implement campaigns to re-engage lapsed users and retain active users through loyalty programs, push notifications and in-app messaging
• Design and implement in-app events, promotions, and gamification strategies to enhance user experience
• Track and analyze user behavior and engagement metrics to understand app performance.
• Act as a bridge between commercial and product teams to align app enhancements with user need
• Consolidate any issues regarding the app and work directly with Tech team to resolve the issues

• 
  Drive Marketing Campaigns & Strategies
• Define and support overall Brand Marketing integrated strategy together with the regional marketing team
• Responsible for coherent and consistent brand image across all retail touch points in our customers physical stores
• Ensure efficient use of assigned budget to deliver maximum Brand Amplification
• Drive meaningful Campaigns/Partnerships/Tie-ups/Promotions to enhance brand relevancy and strengthen brand and customer engagement
• Identify target audiences, objectives and desired outcomes of marketing campaign
• Develop content of marketing campaigns
• Lead creative agencies to develop communication ideas, and collateral to execute campaign projects.
• Identify new trends and insights to bring about effective marketing activities to increase brand awareness, consideration and conversion.
• Work with internal and external teams to ensure that tasks are completed and programmes are delivered on time
• Analyze, recommend, and implement CRM related activities to promote attainment, loyalty and spending
• Develop Go-to-Market Strategies, such as planning of ATL/BTL/TTL or 360 Plan
• Develop and execute creative marketing/ events planning and all communications initiatives in accordance to brand guideline, principal's strategic direction and market requirements
• Execute all public relations activities, including liaising with agencies in crafting out adaptable PR plan for Malaysia local market

• 
  Stakeholder Management and Critical Thinking
• Ability to make clear decisions based on experience and logic
• Able to work with multiple stakeholders across multiple teams to deliver marketing projects/initiatives

• 
  Analytics
• Identifying and track app metrics and related marketing metrics
• Provide analytics and insights to aid in growth of Ninja Mart App

Job Requirements :

• Degree in Marketing, Business Administration or any other related and relevant field.
• At least 4-6 years of experience in Marketing preferably within the FMCG industry
• In-depth knowledge of marketing strategies (brand positioning, advertising, digital marketing and promotions).
• Proficient in digital tools like media platforms, CRM software, and marketing automation tools.
• Creative thinking with strong problem-solving abilities to adapt to a fast-paced, changing market.
• Excellent communication and presentation skills to communicate effectively with both internal teams and external stakeholders.
• Data-driven and good analytical skills
• Ability to work under pressure and manage competing priorities in a dynamic environment.
• Strong negotiation skills and relationship-building capabilities with external partners and vendors.