Senior Marketing Executive

Position Summary:

Senior Marketing Executive must be someone who is experienced and results-driven. Experience in F&B industry will be added advantage. The ideal candidate will have a passion for the food and beverage sector, with proven expertise in creating and executing impactful marketing strategies. You will lead and manage integrated marketing campaigns, drive brand awareness, and play a key role in driving business growth. This is a senior-level position for an individual who thrives in a fast paced environment, has a creative mindset, and is familiar with the latest trends in the industry.

Key Responsibilities:

Marketing Strategy & Campaign Management:

• Develop and implement comprehensive marketing strategies for food and beverage products that align with company goals.
• Lead the planning and execution of marketing campaigns, ensuring alignment with brand messaging, positioning, and target audience.
• Identify and explore new market opportunities to drive growth and expand brand presence.
• Collaborate with cross-functional teams (sales, product development, etc.) to create cohesive marketing initiatives.

Brand Management:

• Oversee brand development and positioning to ensure consistency across all channels and touchpoints.
• Monitor market trends, competitor activity, and consumer behavior to ensure the brand remains relevant and competitive.
• Ensure all marketing materials and campaigns maintain high standards of quality and reflect the brand’s values.

Digital Marketing & Social Media:

• Lead digital marketing efforts, including website management, SEO, SEM, and paid media campaigns.
• Manage and grow the brand’s social media presence, ensuring engaging content and effective community engagement.
• Analyze and report on digital campaign performance to refine and optimize strategies.

Product Launch & Promotions:

• Plan and execute new product launches, ensuring alignment with brand strategy and business objectives.
• Develop creative promotional campaigns to drive product sales, customer loyalty, and brand awareness.
• Coordinate sampling, in-store activations, and collaborations with distributors and partners.

Event Planning & Trade Shows:

• Lead the planning and execution of industry events, trade shows, and experiential marketing activities.
• Coordinate with event partners, manage logistics, and ensure maximum brand visibility and customer engagement.

Market Research & Analytics:

• Conduct regular market research to identify customer needs, industry trends, and potential areas for growth.
• Analyze sales data, customer feedback, and marketing KPIs to assess the effectiveness of marketing initiatives and refine strategies.
• Provide insights and recommendations to senior management to drive business decisions.

Team Leadership & Collaboration:

• Mentor and support junior marketing staff, providing guidance and fostering professional growth.
• Collaborate closely with other departments, including sales, product development, and operations, to ensure alignment with business objectives.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in marketing, with at least 3 years in the food & beverage industry.
• Proven track record in developing and executing successful marketing campaigns, including digital marketing, brand development, and product promotion.
• Strong understanding of the food and beverage industry, including market trends, consumer behavior, and competitive landscape.
• Experience with SEO, SEM, email marketing, and social media management.
• Strong creative, analytical, and problem-solving skills.
• Excellent written and verbal communication skills, with the ability to create persuasive content and deliver presentations.
• Strong project management skills, with the ability to handle multiple priorities and deadlines.
• Proficiency in marketing software and analytics tools (Google Analytics, social media analytics, etc.).
• Experience in event planning and coordination is a plus.

Preferred Skills:

• Experience in managing influencer partnerships and brand collaborations.
• Familiarity with food industry regulations and consumer health trends.
• Travel: Must be willing to travel frequently between outlets, with flexibility to accommodate varying schedules and travel demands

Job Types: Full-time, Permanent

Pay: RM4,500.00 - RM5,500.00 per month

Benefits:

• Health insurance
• Maternity leave
• Meal provided
• Opportunities for promotion
• Parental leave
• Professional development

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus

Application Question(s):

• This is immediate hiring need, are you able to start immediately? if "NO" kindly mention your resignation notice period

Experience:

• Marketing: 5 years (Preferred)
• SEO tools: 3 years (Preferred)

Willingness to travel:

• 50% (Preferred)