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Marketing Executive

RM 1,500 - RM 3,000 / Per Mon

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Job Summary:
The Marketing Executive (Postgraduate) will be responsible for developing and executing marketing strategies to promote the postgraduate programs at City University Malaysia. This includes targeting potential graduate students, creating impactful marketing materials, conducting market research, and supporting the overall branding and growth of the university's postgraduate offerings.

Key Responsibilities:

  • Develop and implement marketing campaigns for postgraduate programs across various channels (digital, print, events).
  • Manage and update postgraduate program content on the university’s website, social media platforms, and other digital touchpoints.
  • Coordinate and assist with postgraduate recruitment events, webinars, and seminars.
  • Conduct market research and analyze competitor offerings to ensure the university’s postgraduate programs remain competitive and relevant.
  • Collaborate with the Admissions and Faculty teams to understand program strengths and student needs.
  • Prepare and analyze marketing reports to track the effectiveness of campaigns and suggest improvements.
  • Work closely with the branding and design teams to create engaging promotional materials and advertisements.
  • Engage with potential postgraduate students, providing information and assistance in the application process.
  • Ensure alignment of all marketing strategies with the university’s overall objectives and brand guidelines.
  • Monitor and respond to queries on postgraduate programs via social media, email, and phone.

Qualifications & Requirements:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Experience in marketing, preferably in higher education or similar industries.
  • Knowledge of digital marketing tools, including social media, SEO, Google Analytics, and email marketing.
  • Strong written and verbal communication skills.
  • Excellent interpersonal and organizational skills with attention to detail.
  • Ability to work independently and as part of a team.
  • Proactive and creative thinker with problem-solving abilities.
  • Familiarity with postgraduate education trends and market demands is a plus.

Job Type: Full-time

Pay: RM1,500.00 - RM3,000.00 per month

Schedule:

  • Monday to Friday

Supplemental Pay:

  • Performance bonus

Education:

  • Bachelor's (Required)

Experience:

  • Marketing: 2 years (Required)